The COVID-19 pandemic has reduced and halted many sectors, including fashion. In continuing with fashion week this year AFI aims to preserve the financial sustainability and social recognition of all our clients and stakeholders.

Aiming to bring hope, AFI’s hybrid Fashion Week is scheduled for the 13th – 14th of November 2020 and will deliver on our promise of connecting African brands to global markets. This Ready-to-Wear virtual runway will allow audiences to seamlessly view, click and pre-order designer collections during and post the event.

Digital runways have emerged as a new addition to the fashion ecosystem. AFI recognizes its value in powering the movement for inclusivity within the industry by reaching audiences who otherwise would not participate in traditional physical shows.

AFI is driven by a passion for Africa, its people and its creative talents. Our cross-sector collaboration with diverse artists allows our platform to showcase the wealth of talent our continent has to offer. For this reason, virtual AFI Fashion Week will not compromise on entertainment.

Hosting virtual runway shows is not new to AFI, as the last day of AFI Fashion Week, Cape Town in March 2020, was livestreamed under unforeseen COVID-19 precautions – making AFI the first on the continent to incorporate digital mediums.

This runway reset will surprise audiences with an assortment of curated locations that showcase the beauty of Johannesburg. Each setting reimagines the runway, to enhance the designers’ storytelling with African culture and heritage.

The front row is open to everyone, as we come together to reinvent the fashion industry, restore hope and drive sales for designers through our ecommerce platform.

Visit the AFI website and follow us on social media for all the exciting announcements, designer reveals, Masterclass topics and speakers, and so much more.

Follow AFI on Social Media

Facebook:  @africanfashioninternational
Instagram: @afi_sa
Twitter:      @AFI_sa

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